Based in the Worcester, Massachusetts area, the client combines Montessori teaching principles with S.T.E.A.M.-based education to create a distinctive learning environment for students in kindergarten through eighth grade. The Facebook Ads campaign focused on increasing community awareness, website traffic, and enrollment across the school’s academic, summer, and distance-learning programs.

Based on our previous success promoting Montessori schools, we selected a traffic campaign as a cost-effective way to introduce local families to the school’s programs. This approach allowed the school’s well-developed website to guide interested visitors toward enrollment while making efficient use of its $400 monthly advertising budget.