Overview

Grillnetics offers premium outdoor cabinetry and customizable kitchen and grill island systems designed to transform outdoor living spaces. The campaign focused on increasing qualified monthly inquiries for its high-value products while maintaining strong search intent and using the advertising budget efficiently.

Campaigns targeted major U.S. cities with warm, year-round climates. Since launch, we have tested multiple versions of ad copy, landing pages, and automated workflows to identify the strongest combinations for attracting qualified traffic and generating valuable leads.

The Process

  • Attract more qualified website traffic
  • Generate more high-quality leads
  • Correct and implement accurate conversion tracking

Results

By the third month, the campaign generated twice as many conversions as the first month while maintaining nearly the same advertising spend.

November

January

112%

CLICKS INCREASE

100%

CONVERSIONS INCREASE

82%

DECREASE IN COST / CONV.

Since then, conversions have continued to increase while the cost per conversion has steadily declined through strategic budget increases and ongoing campaign optimization.

June

All Time Progress

KPIs

  • Website traffic increased by more than 430%
  • Conversions increased by more than 400%
  • Cost per conversion decreased by 42.8%