What is the overview of Powell's Plumbing services and process?
Powell’s Plumbing is a full service plumbing company providing residential and commercial services 24 hours a day throughout Winchester, Virginia, and the surrounding area.
The Process
- Generate more qualified leads through PPC advertising
- Reduce the average cost per lead
- Establish accurate conversion tracking and reporting
What were the campaign results for Powell's Plumbing?
At launch, the campaign averaged approximately 10 conversions per month. After three to four months of campaign optimization and website conversion improvements, monthly conversions had doubled. Once that growth stabilized, we shifted our focus toward efficiency, using the following 12 months to significantly reduce the cost per conversion.
What were the key performance indicators (KPIs) for Powell's Plumbing campaign?
- Conversions up 500%
- Decreased cost per conversion by 63%
